Health Insurance Guide - Affordable Health Insurance For Individuals Section

Employers nationwide face critical

Should they continue funding their employees’ health benefits at

These are tough questions. Rising health care costs and an uncertain

1. Eliminating all health benefits

2. Reducing or eliminating other fringe benefits to maintain the current level of health benefits

3. Modifying the existing health benefits program by increasing employee co-payments or cost-sharing

4. Shopping for the most affordable coverage available from various carriers

Finding solutions to dampen the effect of rising insurance premiums can be difficult. However, there is an additional consideration that is often overlooked. As with any vendor selection process, a

Often, many look simply at price but overlook the investment perspective involved in purchasing a health benefits plan. An employer should ask, “What am I getting for my money?”

A health plan should do more than simply pay the bills. It should provide opportunities to improve and maintain health. Health benefits plans that promote health fairs, wellness and disease

Some health benefits companies are adding discount programs that focus on healthy living, including diet and nutrition counseling, and discounts at local fitness centers. Disease management programs focus attention and resources on conditions with which patient selfcare efforts are significant. There are specific intervention programs for diabetes, asthma, wound care and congestive heart failure (CHF).

If you thought health care didn’t have enough acronyms, here is one more. Some carriers are beginning to offer Complementary Alternative Medicine (CAM). CAM focuses on alternative forms of health care treatment, such as massage therapy, acupuncture or homeopathy.

CAM is one of the fastest-growing areas of employee health benefits. There are estimates that as many as 36 percent of adults use some form of CAM.

These additional benefits are not just bells and whistles. The introduction of these programs often increases employee satisfaction. And increased satisfaction is a byproduct of the programs’ purpose.

The aim of these programs is to focus on improving health outcomes. They seek to provide an improved return on the investment of premium dollars and create a shift in the traditional insurance paradigm of just paying bills.

When an employer chooses a health benefits company with programs that

About The Author

PETER JOSEPH is senior vice president for commercial sales

© 2005 Smart Business Network Inc. Reprinted from the January 2005 issue of Smart Business Broward/Palm Beach.